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Infographic: What You Need To Know Before You Start Inbound Marketing

While many marketers have heard of Inbound Marketing, they are unsure as to whether it is a good fit for their business, or what tactics they need to undertake to achieve positive results. To help, we have developed an Infographic to cover what you need to know before you start Inbound Marketing. 

Topics: Inbound Marketing

What Business Owners Should Look For In An Online Marketing Consultant

Until recent times you had to choose between a tech guy and an effective communicator as they were rarely one and the same. However, finding an online marketing consultant with both skills nowadays is not nearly as rare, largely because of digital tools that allows more marketers to be effective on-line without the hard core programming background.

Today's objective for business owners however, is finding an online marketing consultant that has a level of commercial nous that allows them to comprehend the necessary requirements to delivering marketing ROI.

Topics: Marketing Coach Inbound Marketing Lead Generation

Is Inbound Marketing A Fit For Your Shortlisted Marketing Solutions?

In recent years Inbound Marketing has really taken off as a prominent marketing method amongst progressive companies worldwide. With Hubspot setting up it's Australian office in the back half of 2014, it's quite clear that as far as marketing solutions go, Inbound Marketing is well and truly here to stay.

However, it's important to note that Inbound is not for everyone, not because it shouldn't be used by anyone, but rather that it doesn't suit some products, services, industries and business sizes as well as others.

Topics: Marketing Solutions Inbound Marketing

How My 4 y/o Son Reminded Me About The Importance Of Smart SEO Choices

Watching the social interaction of kids is one of the most fascinating things about being a parent. Their cheeky characters start much younger than you expect and most interestingly, they learn how to 'play the game' young too.

I was watching my son play with one of his friends on the weekend and there was a power struggle over the most uninteresting, beat up toy truck you could imagine. There could have been ice cream, new bikes and puppies juggling kittens and it still would not have taken their attention away from this old truck.

Topics: Inbound Marketing Lead Generation

Why It's Time To Change Our Approach To Integrated Marketing Solutions

It seems to me that the term integrated marketing solutions gets bandied around a bit too loosely nowadays. Anything with a bit of tv, radio and print is considered an integrated campaign.

In the purest sense, integrated marketing is when we create and deliver value through utilising multiple means, focussed on achieving an objective. So, with the plethora of brilliant tools at a marketers disposal, why is there still an unnecessarily large bias to these traditional methods?

Topics: Marketing Solutions Inbound Marketing

The 6 Traits Of An Effective Lead Generation Company


Marketing isn't what it was 10 years ago. Buyer behaviour has changed and buying email databases, sending direct mail campaigns and telemarketing just doesn't work the way it used to.

Today, an effective lead generation company is one that positions your company right where your prospects are and develops content that has people want to connect with your business.

Think of your own experience, you are much more likely to engage with marketing content that helps you, marketing that helps answer questions, not marketing which interrupts you.

Topics: Inbound Marketing Lead Generation

Why Your Marketing Coach Needs To Understand What Buyer Personas Are

Do you know who your customers are? No, really - if I asked you to tell me the varying challenges, needs and objectives of your customer base and how you segment your customers based on this level of insight, could you do it?

It's easy to fall into the trap of segmentation based purely on demographic data, customer types and geography. However, using this data alone means you lose sight of the individual at the other end - the actual person you should be communicating with.

Topics: Marketing Coach Inbound Marketing

The SEO Practices Your Online Marketing Consultant Should Forget About

In speaking to a lot of companies about the performance of their websites, it surprises me how many still have substantially under-performing SEO foundations in place.

With good money poured down the drain with outdated SEO practices, there are companies all over the country going to an online marketing consultant for the website equivalent of a lung transplant and leaving with a nice haircut.

Topics: Inbound Marketing

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