James is the Head Coach at Co-pilot Marketing. For the last 15 years, James has been helping internal marketing teams improve their marketing effectiveness without having to outsource it all to an agency. He has worked with billion-dollar multinationals, regional family businesses, start-ups and everything in-between. In each case, it is his practical application of proven marketing methodologies and ability to empower internal marketing teams, which has seen him regarded as a leader in his field. In addition to coaching and consulting, over the last 4 years James has lectured in Marketing, bringing real-world experiences and academic concepts to university students in courses such as Marketing for Managers, Services Marketing and Entrepreneurship. Throughout 2019 and 2020 James was selected by industry-leading marketing software company, HubSpot as their first ever HubSpot Master Trainer to provide specialised inbound marketing training to businesses across Australia as part of their flagship Marketing Fundamentals Training Program.