Last week, Luke Layman, the founder of High Growth Habits, invited me to run a session for his community of 7-figure service-based business owners to help them develop profitable marketing plans. (I've added the marketing strategy resources we shared to the community as links for you below).
The challenge that both Luke and I regularly see is that too often, people jump head-first into marketing tactics that just aren't right for their business.
Maybe, it's because someone sold them on an advertising campaign or a piece of software that would give them "instant marketing success".
Maybe, it's because they've never been taught the right foundations.
For the same reason, you wouldn't fly a plane without a navigation system, you shouldn't operate your business without a mechanism to determine if your marketing has gone off track. Luke is a former United States Air Force fighter pilot, so the flight analogies fit perfectly here.
This is why yesterday we took the High Growth Habits Community through our Marketing Compass Model™, which breaks down these 9 crucial marketing foundations to help you gain clarity, build structure and drive sustainable growth in your business.
We ran it as a FB live for their closed group. You can see the recording above as we pick-up after the first 10 minutes of introductions and opening discussion.
Throughout this session, I made a number of different resources available to the group, which I have added as links below.
Marketing Game Plan Session Get a clear understanding of the barriers that hold you back from achieving your goals and what you need to do to overcome them - book your session here.
Defining & Living Your Value Proposition Once you've decided that you want to work with this ideal-client profile, why should they choose you out of all the companies in the world? Learn how to develop a great answer.
The Winning Marketing Plan Learn the Marketing Compass Model in greater detail and walk away with action items to get you started building a winning marketing plan. Complete the free training here.