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What Business Owners Should Look For In An Online Marketing Consultant

Until recent times you had to choose between a tech guy and an effective communicator as they were rarely one and the same. However, finding an online marketing consultant with both skills nowadays is not nearly as rare, largely because of digital tools that allows more marketers to be effective on-line without the hard core programming background.

Today's objective for business owners however, is finding an online marketing consultant that has a level of commercial nous that allows them to comprehend the necessary requirements to delivering marketing ROI.

Topics: Marketing Coach Inbound Marketing Lead Generation

7 Signs You Should Get A Marketing Coach

I'm a big fan of professional profiling and insights assessments. I did my first one in 2006 and another about 18 months ago. The result of my most recent assessment is a 62 page, independent insights report that tells me, warts and all, my strengths, weaknesses, behaviours, motivators, self-perceptions, external perceptions and much more. I read this report regularly and challenge my choices based on these elements. 

Topics: Marketing Solutions Marketing Coach

Is Inbound Marketing A Fit For Your Shortlisted Marketing Solutions?

In recent years Inbound Marketing has really taken off as a prominent marketing method amongst progressive companies worldwide. With Hubspot setting up it's Australian office in the back half of 2014, it's quite clear that as far as marketing solutions go, Inbound Marketing is well and truly here to stay.

However, it's important to note that Inbound is not for everyone, not because it shouldn't be used by anyone, but rather that it doesn't suit some products, services, industries and business sizes as well as others.

Topics: Marketing Solutions Inbound Marketing

How My 4 y/o Son Reminded Me About The Importance Of Smart SEO Choices

Watching the social interaction of kids is one of the most fascinating things about being a parent. Their cheeky characters start much younger than you expect and most interestingly, they learn how to 'play the game' young too.

I was watching my son play with one of his friends on the weekend and there was a power struggle over the most uninteresting, beat up toy truck you could imagine. There could have been ice cream, new bikes and puppies juggling kittens and it still would not have taken their attention away from this old truck.

Topics: Inbound Marketing Lead Generation

How To Get Plugged Into The Right Marketing Solutions

Being a marketer today is hard. The landscape of marketing solutions is saturated, with more mediums than ever before, and more pressure on you to perform.

So, how does the modern marketer know where to put their marketing budget to get the best return? The answer lies in understanding these 4 key elements. 

Topics: Marketing Solutions

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