Everything from your customer service to your selected partners to your branding impacts on your marketing success. Our comprehensive reviews will provide you with an insight into what could be holding you back from reaching your potential.
An effective marketing strategy is one that frames your vision, mission, core purpose and value proposition. We bring a valuable fresh set of eyes across your marketing strategy to identify key areas of improvement.
Through a keen understanding of consumer behaviour and an innovative, creative and analytical approach, we will provide recommendations for improving your marketing strategy.
Through reviewing your sales and marketing data we can work to identify the key numbers that should guide your future sales and marketing efforts.
Your Key Numbers:
- Success rates of previous campaigns
- COCA (Cost of Client Aquisition)
- CLV (Customer Lifetime Value)
- Revenue & GP based on client segmentation
- Avg $ sale
- Lead to customer conversion rates
Through a keen eye and creative mind, we will also look for trends in your data and explore these to identify new opportunities.
Unless everyone is on the same page, your marketing will never reach its full potential. Quite often it is a breakdown in internal communications or a cultural disconnect which causes the greatest impact.
Through observation, employee surveys and team workshops, we can identify key areas for improvement in your marketing which will also provide flow on HR benefits such as job satisfaction, retention and productivity.
In necessary cases, we can have an experienced senior marketer actually work in your business in an operational capacity, such as customer service, to gain a deeper understanding of the micro environmental forces which may be impacting on your marketing success.
Many businesses focus on segmentation to a level where their marketing loses sight of the individual at the other end. This creates an environment where the messaging (including visuals) don't resonate with your market.
We can review your marketing communications and your style guide to identify areas which may create a disconnect.
If you don't currently have any guidelines in place, we can help with this too.