---
title: Marketing Coaching For Service Based Businesses | Co-pilot Marketing
description: Co-pilot Marketing is the marketing coaching company that helps service-based businesses gain clarity, build structure and drive growth.
---
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[What We Do](https://www.co-pilot.com.au/what-we-do)[About](https://www.co-pilot.com.au/about)[Contact](https://www.co-pilot.com.au/contact)
Strategy. Leadership. Delivery.
# Specialist Marketing for *Complex B2B Businesses.*
Co-pilot Marketing works with technology and professional services businesses where complex propositions, high-value transactions and considered purchasing decisions demand tailored strategies and integrated programs that strengthen market positioning, build qualified sales pipeline and support commercial growth.
[Explore what we do](https://www.co-pilot.com.au/what-we-do)
Strategic Perspective.Senior Marketing Leadership.Hands-on Expertise.
What We Do
## The Right Expertise for Your Priorities.
Co-pilot Marketing brings together a broad range of marketing capabilities, selecting and combining those most relevant to each business's objectives, opportunities and resources.
Our Capabilities
### Marketing Strategy & Positioning
Developing commercially focused strategies, defining compelling propositions and establishing marketing priorities informed by business objectives, market opportunities and buyer needs.
### Thought Leadership & Demand Generation
Translating specialist knowledge into compelling content and integrated campaigns that strengthen market authority, engage prospective buyers and generate qualified demand.
### Marketing Operations & Optimisation
Developing and optimising websites, CRM, automation and lead management processes to improve marketing effectiveness, sales alignment and performance visibility.
[Explore What We Do ↗](https://www.co-pilot.com.au/what-we-do)
How we work
## Experienced Support, Shaped Around Your Business.
Co-pilot Marketing offers two ways of working with clients, depending on their existing marketing capabilities, internal resources and business priorities. Both combine strategic expertise with practical involvement in developing and delivering marketing initiatives.
Alongside Your Organisation
### Embedded Marketing Leadership
Providing experienced marketing leadership within a business, working alongside executives and internal teams to shape strategy, establish priorities and guide implementation. This can include leading and developing marketing teams, managing specialist partners and strengthening internal capabilities.
[Explore Embedded Leadership](https://www.co-pilot.com.au/embedded-marketing-leadership)
Responsibility for Delivery
### Managed Marketing Delivery
Taking responsibility for planning, developing and delivering agreed marketing programs, drawing on the specialist expertise required. This can encompass thought leadership, content, campaigns, marketing technology and ongoing optimisation, without the need for clients to manage every aspect of delivery.
[Explore Managed Delivery](https://www.co-pilot.com.au/managed-marketing-delivery)
A B2B perspective
## Understanding What Drives Buying Decisions.
In complex B2B environments, purchasing decisions are rarely straightforward. Multiple stakeholders, competing priorities, technical considerations and perceived risks all influence how prospective customers evaluate their options.
Effective marketing must account for these dynamics, building credibility, addressing buyer concerns and supporting informed decisions throughout the purchasing journey.
For Co-pilot Marketing, this understanding informs how strategies are developed, content is created and marketing programs are designed to generate qualified opportunities and support sales.
Valuable Perspective
## Hear from Those Who Matter
Co-pilot Marketing was founded by James Rendell, Director of Strategy. Here are some perspectives from those he's worked with.
> “For the last 10 years, James from Co-pilot Marketing has been Epicor's Inbound Marketing strategist and our go-to content marketing expert. James' marketing skills and knowledge have given Epicor the ability to translate buyer needs and requirements coupled with rapid market transformation.
>
> James' ability to support and enable our internal marketing teams has been extremely valuable. He has been of big value to us at Epicor.”
**Hana Mujadzic**Marketing Director APACEpicor Software
Epicor
> “James was instrumental in developing and executing a series of programs and initiatives that enabled our printer channel (under the Lanier brand) to achieve an 82% increase in printer revenue and a 92% increase in unit sales over a 12 month period.
>
> James is a highly effective marketer and a great communicator. His insight and experience had a significant impact on the success of our sales channel.”
**Matthew Smith**Channel Sales Manager - Printer & ICTRicoh
Ricoh
> “As a business, we have benefited immensely from James' strategic knowledge. He's the only marketing consultant we've ever engaged in our 17 years in business. We looked at others, but they were not the right fit.
>
> James helped us to put processes and structure in place that provided clarity. If you are looking to engage James as a Marketing Coach, don’t wait! We made the right decision two years ago, which benefits our operations every day.”
**Dr. Melissa Arkinstall**Managing DirectorExercise Research Australia
Exercise Research Australia
> “It was clear after my first conversation with James that he understood any growing businesses marketing needs and challenges. James has many effective tactics and has assisted me with numerous creative campaigns, resulting in lead generation and increased activity on our website and social channels.
>
> I would highly recommend James to anyone who would like to implement a successful inbound marketing strategy.”
**Emmy Burrell**National Marketing Manager, ANZIFS World
IFS
## Let's Discuss What's Next.
Whether you're reviewing your marketing strategy, looking to strengthen internal capabilities or seeking experienced support with delivery, a conversation is a good place to start.
[Start a Conversation](https://www.co-pilot.com.au/contact)
B2B marketing consultancy for businesses with complex propositions and considered buying cycles. We work as an embedded extension of internal teams or deliver defined marketing programs.
Explore Co-pilot
[What We Do](https://www.co-pilot.com.au/what-we-do)[Embedded Marketing Leadership](https://www.co-pilot.com.au/embedded-marketing-leadership)[Managed Marketing Delivery](https://www.co-pilot.com.au/managed-marketing-delivery)[About](https://www.co-pilot.com.au/about)
Get in touch
[info@co-pilot.com.au](mailto:info@co-pilot.com.au)[(07) 5660 6203](tel:+61756606203)
189/10 Albert Ave
Broadbeach
QLD 4218
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