Whether you are positioned for growth or decline, is defined by your marketing performance and how engaged your people are. The Marketing Gauge™ is a mechanism to identify how you're tracking in these areas.
When you apply the right principles and follow a methodology that is suited to your business, your performance steadily improves, and your people become more engaged. Their skills get better, your performance improves further, and you continue to attract and retain the best industry talent. This all creates a positive feedback loop like a snowball rolling down a mountain.
A lack of structure, systems and solid foundations acts like a snowball rolling down the other side of the mountain, compounding its impacts as your business continues to decline.
If you would like to assess where on the Marketing Gauge™ your business is, watch our training here.
When you don't know what you don't know, you get caught making mistake after mistake, wasting your time and money in hope next time will be different, but it never is.
For the same reason you wouldn't fly a plane without a navigation system, you shouldn't operate your business without a mechanism to determine if your marketing has gone off track.
The Marketing Compass Model™ we have developed draws on proven industry best practices and strong academic theory. It breaks down the 9 marketing foundations to help you gain clarity, build structure and drive sustainable growth in your business.
These 3 vital components are the outcome you receive when you follow a sequential system; a system of 9 interrelated elements that complete this Marketing Compass Model™.
We give an overview of each of these 9 elements in an on-demand workshop. To see if your business is the right fit for the training program, click here.
If you're not getting enough high-quality leads, not attracting enough good-fit clients, or not retaining enough of the business you already have, then you don't have the right systems in place. If you want to build an internal marketing capability within your business, then you need the right foundations.
Complete our online workshop to walk away with action items to get you started on building a winning marketing plan.
For the last 5 years, James from
Co-pilot Marketing has been Epicor's Inbound Marketing strategist and our go-to content marketing expert. James' marketing skills and knowledge have given Epicor the ability to translate buyer needs and requirements coupled with rapid market transformation.
James' ability to support and enable our internal marketing teams has been extremely valuable. He has been of big value to us at Epicor.
Marketing Director APAC
James was instrumental in developing and executing a series of programs and initiatives that enabled our printer channel (under the Lanier brand) to achieve an 82% increase in printer revenue and a 92% increase in unit sales over a 12 month period.
James is a highly effective marketer and a great communicator. His insight and experience had a significant impact on the success of our sales channel.
Channel Sales Manager - Printer & ICT
As a business, we have benefited immensely from James' strategic knowledge. He's the only marketing consultant we've ever engaged in our 17 years in business. We looked at others, but they were not the right fit.
James helped us to put processes and structure in place that provided clarity. If you are looking to engage James as a Marketing Coach, don’t wait! We made the right decision two years ago, which benefits our operations every day.
Dr. Melissa Arkinstall
Exercise Research Australia
It was clear after my first conversation with James that he understood any growing businesses marketing needs and challenges. James has many effective tactics and has assisted me with numerous creative campaigns, resulting in lead generation and increased activity on our website and social channels.
I would highly recommend James to anyone who would like to implement a successful inbound marketing strategy.
National Marketing Manager, ANZ