The program is for businesses who need to....
✔ Improve the quality of the leads they attract
✔ Increase the revenue they get from their clients
✔ Create content that highlights their company's unique value
✔ Set effective marketing systems and processes
✔ Build the capabilities and knowledge of their marketing team
You'll get access to expert marketing...
✔ Training on what to do and how to do it
✔ Worksheets, tools and templates
✔ Regular live coaching and Q&A sessions
The program is designed to give you what you need to develop a winning marketing plan in 9 weeks, but we'll work with you for 6 months so that once you've built your plan, you'll get supported on your implementation and optimisation journey.
First and foremost you must have a desire to build your internal marketing capabilities. Even if you don't perform all marketing functions internally (you may in fact use outsource partners for a large component of your operations) you recognise the need to be in control and have the knowledge and systems to manage performance.
All program members are to be positive, enthusiastic and committed to improving their marketing performance.
Then beyond that, we assess the likelihood a program member will get value from the program against these 4 criteria.
This program is better suited to service-based businesses. Practically, this means you don’t solely sell commodity products that have little differentiation from other products in the market.
Your clients make considered buying decisions for your products & services. Businesses with services which are an impulse purchase won’t get the same value from our tactics and strategies.
Your business growth will be driven by repeat purchases and client retention. You want to attract businesses that spend over $10k with your company during their lifetime as a client.
The accelerator contains some models, concepts, and templates that have a greater application in a B2B setting. B2C members can still get great value if they meet the other 3 criteria.
We're committed to ensuring everyone in the Marketing Compass Accelerator program will get immense value and enhance the community. For this reason, access is by invitation only.
Your first step is to book a Marketing Game Plan call, so you get a clear understanding of the barriers that hold you back from achieving your marketing goals, what you need to do to overcome them, and what's really possible for you in the next 60 days and then in the next 12 months.
If we both agree that the Marketing Compass Accelerator is the right solution, then we will happily welcome you to join us.