Through establishing the needs, challenges and objectives of your target audience, we get to work building an integrated marketing program that focusses on positioning your business as a leading solution.
Marketing isn't what it was 10 years ago. Buyer behaviour has changed and to have people want to connect with your business, you need to help them. Think of your own experience, you are much more likely to engage with content that helps you, marketing that helps answer questions, not marketing which interrupts you. We provide customised programs that do just that.
We don't do cold calling and we don't buy email lists. We build qualified leads organically which increases the suitability and conversion rate.
We use the right mixture of social media, website optimisation, search engine marketing and content marketing to place your business in front of the right prospects in a way that has them want to engage with your marketing material. From here, we use effective lead nurturing techniques to ensure that the leads we pass to you are sales ready.
Content is how you get found on-line. Through properly optimising content such as your webpages, blog articles and social media, you stand a much better chance of getting found, but the question here is who will find you?
We apply a methodical approach to understanding what content will pull the right prospects into your sales funnel and use that context to personalise your marketing to generate qualified leads.
James was instrumental in developing and executing a series of programs and initiatives that enabled our printer channel (under the Lanier brand) to achieve an 82% increase in printer revenue and a 92% increase in unit sales over a 12 month period.
James is a highly effective marketer and a great communicator. His insight and experience had a significant impact on the success of our sales channel.
Channel Sales Manager - Printer & ICT
The more you know about a prospect, the better you can prepare to close the sale. This is the shortcoming of many traditional marketing methods. Through using a truly integrated marketing platform, our programs automatically log the interactions your leads have with your content, be that on your website, social media or email. These interactions are automatically added to a timeline to give you an insight into the content they have consumed and the frequency of their touch points with your content.
There is nothing worse that unqualified leads. Our programs use the Smarketing approach, whereby we develop an agreed sales and marketing framework for lead scoring. This Smarketing approach also defines the mutual responsibilities so Sales and Marketing can, for once, work towards a mutual set of goals.
Through using leading Inbound Marketing software; HubSpot, we can develop a series of automated workflows that nurture your leads through their buyer's journey.
In addition to automated emails, we also set workflows to provide you with timely notifications which allows you to take action based on the leads' behaviour you want to know about, such as mentioning you on twitter, or re-visits to your website.