---
title: About Co-pilot Marketing - Marketing Coaching & Training Company
description: Co-pilot Marketing is a marketing coaching and training company that help small and medium-sized service-based businesses to build winning marketing plans.
---
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[What We Do](https://www.co-pilot.com.au/what-we-do)[About](https://www.co-pilot.com.au/about)[Contact](https://www.co-pilot.com.au/contact)
About Co-pilot Marketing
# Specialist B2B Expertise. *Practical Execution.*
Co-pilot Marketing combines strategic thinking, commercial understanding and practical marketing expertise to strengthen market positioning, build demand and support business growth.
Our approach
## Marketing Grounded in *Business Priorities.*
Effective marketing starts with understanding the business, its customers, competitive environment and commercial objectives. From there, it's about identifying where marketing can make the greatest contribution and establishing clear priorities.
Co-pilot Marketing takes a considered, collaborative approach to developing strategies and programs, balancing commercial opportunities with available resources and practical delivery requirements. The emphasis is on making informed decisions, maintaining momentum and adapting as business needs evolve.
The Perspectives That Matter
Co-pilot Marketing was founded by James Rendell, Director of Strategy. Here are some perspectives from those he's worked with.
> “For the last 10 years, James from Co-pilot Marketing has been Epicor's Inbound Marketing strategist and our go-to content marketing expert. James' marketing skills and knowledge have given Epicor the ability to translate buyer needs and requirements coupled with rapid market transformation.
>
> James' ability to support and enable our internal marketing teams has been extremely valuable. He has been of big value to us at Epicor.”
**Hana Mujadzic**Marketing Director APACEpicor Software
Epicor
> “James was instrumental in developing and executing a series of programs and initiatives that enabled our printer channel (under the Lanier brand) to achieve an 82% increase in printer revenue and a 92% increase in unit sales over a 12 month period.
>
> James is a highly effective marketer and a great communicator. His insight and experience had a significant impact on the success of our sales channel.”
**Matthew Smith**Channel Sales Manager - Printer & ICTRicoh
Ricoh
> “As a business, we have benefited immensely from James' strategic knowledge. He's the only marketing consultant we've ever engaged in our 17 years in business. We looked at others, but they were not the right fit.
>
> James helped us to put processes and structure in place that provided clarity. If you are looking to engage James as a Marketing Coach, don’t wait! We made the right decision two years ago, which benefits our operations every day.”
**Dr. Melissa Arkinstall**Managing DirectorExercise Research Australia
Exercise Research Australia
> “It was clear after my first conversation with James that he understood any growing businesses marketing needs and challenges. James has many effective tactics and has assisted me with numerous creative campaigns, resulting in lead generation and increased activity on our website and social channels.
>
> I would highly recommend James to anyone who would like to implement a successful inbound marketing strategy.”
**Emmy Burrell**National Marketing Manager, ANZIFS World
IFS
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Experience in considered-purchase markets
## Complex Markets. *Specialist Expertise.*
Co-pilot Marketing specialises in businesses where technical products, specialist services and considered purchasing decisions demand more than conventional marketing approaches.
### Understanding the Business and Its Buyers
Effective marketing requires an understanding of the commercial environment, competitive position, customer needs and factors influencing purchasing decisions. Co-pilot Marketing works with business leaders and subject-matter experts to develop this understanding and translate complex propositions into clear, compelling marketing strategies and communications.
### Connecting Strategy with Capability
Co-pilot Marketing brings expertise across brand positioning, thought leadership, demand generation, sales enablement and marketing technology. This breadth allows marketing priorities to be considered together, rather than as isolated activities, with strategies and programs shaped around commercial objectives, internal capabilities and available resources.
From decisions to delivery
## Strategic Thinking. *Practical Ownership.*
Co-pilot Marketing combines the ability to develop marketing strategy with the expertise to put it into practice. This includes shaping priorities, developing content and campaigns, managing marketing systems, leading teams and coordinating specialist resources.
The level of involvement reflects each business's needs. Co-pilot Marketing can work within an existing team, providing leadership and developing internal capability, or take direct responsibility for planning and delivering defined marketing programs.
In either arrangement, the emphasis is on maintaining continuity between strategic decisions, the quality of execution and the commercial objectives marketing is intended to support.
## Let's Discuss Your Marketing Priorities.
Whether the need is for experienced marketing leadership, specialist expertise or support delivering marketing programs, a conversation is a good place to start.
[Start a Conversation](https://www.co-pilot.com.au/contact)
B2B marketing consultancy for businesses with complex propositions and considered buying cycles. We work as an embedded extension of internal teams or deliver defined marketing programs.
Explore Co-pilot
[What We Do](https://www.co-pilot.com.au/what-we-do)[Embedded Marketing Leadership](https://www.co-pilot.com.au/embedded-marketing-leadership)[Managed Marketing Delivery](https://www.co-pilot.com.au/managed-marketing-delivery)[About](https://www.co-pilot.com.au/about)
Get in touch
[info@co-pilot.com.au](mailto:info@co-pilot.com.au)[(07) 5660 6203](tel:+61756606203)
189/10 Albert Ave
Broadbeach
QLD 4218
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